By Brian Wallace
As a marketing professional sometimes you will have to get creative—especially when you’re working in industries that are anything but mainstream such as cryptocurrency. Sometimes if you are working with clients who do things that have recently been banned by Google and Facebook things can get a little tense. Not to worry, though, because there’s always a new opportunity.
Cryptocurrency and related products and services have recently come under fire. According to CoinCentral, Facebook’s current ban is a stopgap measure to prevent fraud until they can devise a better way to detect and shut down fraudulent ads. There have been a few bad actors in this space that have given the whole industry a black eye, such as Giza’s ICO exit scam that made off with $2 million of investors’ money or Bitconnect, which pulled an exit scheme after topping out at $2.6 billion in market share. But that doesn’t mean marketing products from the legitimate players in this industry can’t be done anymore. While Facebook represents 23% of U.S. digital ad revenue and Google owns 43%, there’s still a whole world wide web out there with other directions to go.
This ban on cryptocurrency advertising covers 68% of online advertising opportunities, but thankfully good marketing doesn’t rely solely on advertising. Good marketing is about building relationships and trust with potential consumers, and nothing could be more important when marketing in the cryptocurrency space.
Major cryptocurrency websites are growing like crazy over the last year. Getting the word out about cryptocurrency takes a bit of creativity on the part of marketers, but it is an effort that will continue to be worthwhile as cryptocurrency’s popularity continues to grow. Learn more about issues with cryptocurrency advertising from this infographic from CoinCentral!
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