The term “content marketing” is a large umbrella.It includes a plethora of different strategies and techniques.But at the end of the day, among your main objectives is to produce material that ranks as extremely as possible on search engine results pages (SERPs).

This is essential because organic traffic is the top means of producing traffic for lots of companies.A study from The Brilliant Edge even “discovered that natural search drives 51 percent of all visitors to B2B and B2C websites defeating all other non-organic channels.”

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This implies one thing.You requirement to determine the relationship in between material marketing strategies and keyword rankings.This contributes in fine-tuning your content marketing project and discovering the right areas to focus on.In this post, I evaluate data from multiple research studies and draw on my own knowledge and experience to offer you a clear concept of the material strategies requiring the most attention.So, let’s see which

methods have the greatest influence on keyword rankings.Rich content I won’t waste your

time telling

you about the significance of developing quality content.You currently know that.But I want to show you

this statistic from an infographic on Quick Sprout: That’s a lot of links!And I make certain you understand the integral function links play in SEO.This graph from Moz illustrates the importance of links and their influence on Google’s algorithm:< img src="http://quicksprout-wpengine.netdna-ssl.com/wp-content/uploads/2017/03/image00-3.png "alt="image00"width="556"height="539"> Let’s put this info together.When you produce rich content, it gets you more links.These links improve your general SEO, which enhances your rankings.So, being diligent about achieving and maintaining rigorous quality standards ought to be of the utmost concern.Long-form content Here’s the handle long-form content.It’s hot right now. Burning hot.I remember a couple of years ago when your average blog post was just somewhere around 500 words.But if you look at the vast majority of content that ranks on page one of Google SERPs today, it

‘s rare that you’ll find anything under 1,000 words.To show simply how essential long-form

has ended up being, I want to show you a number of graphs.The first is from a fairly old (September 2012 )article I composed on Quick Sprout. I got the information from research performed by SerpIQ: As you can see, every piece of content that ranked on the very first page had at least 2,000 words.More particularly, The first result normally has 2,416 words

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and the 10th result has 2,032 words.Newer research( September 2016)from

Brian Dean of Backlinko reveals a similar pattern:< img src= "http://quicksprout-wpengine.netdna-ssl.com/wp-content/uploads/2017/03/image08-2.png “alt= “image08 “width=”728″height= “504”>

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According to his research,

The average word count of a Google first page outcome is 1,890.

That’s over 500 words fewer than the original research from SerpIQ suggested back in 2012 … 526 to be exact.But it still shows us long-form content is an essential element in achieving solid rankings.Why is this so?The way I take a look at it, there are two main reasons for this phenomenon.First, individuals

have a tendency to scan through material these days.Few actually take a seat and check out a 2,000-word piece word for word in its entirety.Instead, they scan through and look at the sub-headers that get their attention and might check out little bits of text from there.Long-form content facilitates this new method of reading.Second, a longer word count has the tendency to translate into more links.And this makes sense.The more content you provide, the more opportunities for it to be linked to.Put all this together, and you can see that long-form content suggests higher rankings

. Who understands, the entire”long-form material bubble”might appear a few years.But it’s stronger than ever at the moment.However,

it appears that the ideal word count has been reduced considerably, and you should aim

for just south of 2,000 words.How do you produce 2,000-word content?Decide on a particular and narrow topic.Create an engaging title.Discuss the issuefrom every angle.Provide as much detail as possible.If possible, offer step-by-step guidelines on how to do something.You must never stuff your posts with words just for the sake

of hitting a word count.But you should pursue detail, depth, clearness, and proficiency of a subject matter.Here’s what I have actually found about long-form content. When you genuinely make an effort to supply worth in your content, it broadens in length.That’s not to state