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Ways To Recognize Quality Leads

  • August 17, 2018
  • 4 min read

Jun

How to Identify Quality Leads

Separating quality leads from people just “website shopping” is a difficult task for small companies. Even though every visitor is a potential lead, a < a href=" https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/b2b-funnel-optimization/" target=" _ blank" > research study discovered that just 27% of leads are worth pursuing. The others are not actually thinking about buying your services or products.

And even that 27% is not set in stone, because leads are not yet consumers. They need to be supported, encouraged, and handled prior to they purchase your product and services, which requires a lot of work from your organisation.

If you provide all visitors the same treatment, you end up losing your time on people not really interested, or even worse: losing real leads. You require to know precisely which causes pursue.

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