Ways to integrate social media into B2B content marketing strategies

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Magnus Linklater is the owner of Bespoke Digital Material Marketing, based in Bristol. You can connect with him on LinkedIn and follow @Bespoke_Digital on Twitter.For many B2B operators, utilizing social networks totals up to tweeting the odd link to their latest and greatest article. There’s nothing incorrect with this approach, per se, but consistency is definitely key if you desire to grow your audience and drive traffic.To be frank, we ‘d let our social media game slip for a while — stopping working to practice exactly what we preach due to the fact that customer work always came initially, continually pressing social down the list of concerns. Six months ago we made a commitment to re-energise our online presence, and the outcomes have been significant.Regularly sharing our blog site posts and other beneficial, pertinent posts on Twitter, and typically being more’ active’– engaging with and mentioning other businesses– has actually seen our number of followers progressively rise and recommendation traffic to our site has surged.For example, this tweet summarising the success we’ve had with our customer Washware Basics led to direct enquiries about our services.Our work for Washware Basics resulted in a 20 %boost in #sales!.?.!! Not too worn-out. Case study here: https://t.co/wrEQTQIGNv #contentmarketing pic.twitter.com/hkuIdLkSzo!.?.!— Bespoke Digital(@Bespoke_Digital) May 19, 2017 It really goes to reveal the strength of having a regular, making it part of your daily processmore active on LinkedInhas actually contributed to this, nevertheless indirectly.The other benefit of repurposing your blog material (bewaring to avoid replicate content, which Google discredits)is that you’ve already done the research, so you may too maximize it, casting your net everywhere to increase prospective incoming traffic. Similar to all kinds of content marketing, quality surpasses quantity, however if you regularly share high-quality output that lead the conversation and engage like-minded individuals, social media can supercharge your whole

technique.

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