Today I wish to talk to you about something truly important, and it involves growing your physical fitness service.
Now it doesn’t matter if you own a CrossFit gym, if you own a personal training studio, if you own a physical fitness boot camp, or if you do one-on-one training at individuals’s houses. The number one thing for success, think it or not, is not more marketing.
Stunning, I know, since I’m a fitness marketing specialist, right? It’s not about sales, it’s not about building your e-mail list– it’s not about any of that. You might even think it’s about getting more accreditations, degrees and qualifications under your belt, however it’s not.
You understand the number one thing is? It’s about you.
It has to do with you developing a classification of one. It’s about you ending up being the very best fitness expert that you understand can be.
So how do you demonstrate to your community that you’re the top physical fitness professional out there? You look the part and provide results. So let’s break those two things down, beginning with delivering results.
I dislike to admit this, however far too numerous fitness instructors have actually stopped providing outcomes.
Now you can blame it on the customers that aren’t following their prescribed nutrition programs. You can blame it on the method that the commercials are showing junk food and enticing your customers to come in and eat. I mean, how are you going to out-market those commercials?
However at the end of the day, if you’re not delivering the results that you promised them when they registered, they’re not going to inform their friends about you. They’re not going to publish on Facebook about you. They won’t spread the word.
The reality of the matter is, the top manner in which you’re going to grow your organisation is through word of mouth.
See, I can reveal you every lead generation strategy and technique under the sun to get leads into your organisation, and you can convert those leads into prospects– people who wonder about what you’re offering. However they’re never ever going to convert into a client if the community you serve isn’t beating the drums about you and saying how remarkable and amazing you are.
If somebody does not provide outcomes like helping their customers lose 20 pounds, 30 lbs, 50 pounds, even 100 lbs on a consistent basis then I say they’re not an awesome fitness instructor. They might have the skills and the desire to be an incredible fitness instructor, but being an amazing trainer incorporates a lot more than that.
If somebody’s only proficient at one specific skill– state, teaching them how to exercise and sweat up a storm for a 30 or 60 minute exercise session, they’re not a remarkable fitness instructor. An incredible trainer is an excellent coach, a good incentive, someone who holds their customers liable and teaches them how to consume right.
That’s what you should strive to become.
Some trainers are fat. That’s right, lots of fitness instructors run out shape and fat.
I don’t comprehend why, due to the fact that if you’re going to be a walking, talking billboard for the service that you offer, then you ought to look the part. You are your own walking billboard, right?
You would never ever, ever see a dental professional who goes, “Gee, I have actually puss coming out of among my teeth, and I’ve got a loose tooth, and I need a crown on the other one.” You would never ever see that. Yet, we see fitness instructors left and right who run out shape by 20 pounds, 30 pounds, 40 pounds, 50 pounds, or more.
Now, I don’t understand what’s going on in our market, but I can inform you that if you look the part, you begin to have more self-confidence to sell better and to market much better. You acquire the self-confidence to provide much better results.
And I’ll inform you what, I’ll go a whole ‘nother action higher and state that if somebody is out of shape, they’re probably doing things that are undermining their business’s development too. Believe about that for a minute. The exact same things someone does to sabotage their own health and individual physical fitness are the exact same things that lead them to sabotage their fitness business.
You might reach out to me or someone else and say, “How do I get more leads? How do I get more potential customers? How do I transform them into customers? How do I grow a larger e-mail list? How do I establish a fan page?” None of that matters, guy, unless you can get in shape, stay in shape, and be a walking, talking billboard for what you deliver.
Make good sense?
So I hope this entire thing makes sense to you, since usually I discuss marketing and sales and time management and efficiency, yet I understand that our industry, at least a particular portion of our industry, needs help. And they require aid providing results. You’ve got customers, now get on their case, be genuine, have a sit down with them and say, “What do we require to do to get that 30 pounds of fat off you that we’ve been attempting to get off you for the last year and a half?”
Now, with a lot of my training clients we have something we call the Male Up Obstacle. Here’s how it works: you take the next 60 or 90 days and difficulty yourself to improve in one specific location.
That’s the obstacle I’m putting out there to you. I currently understand one location that you can enhance in right now …
I want you to start developing real human signboards, like strolling, talking billboards who have gone through enormous improvements. Not those who feel more powerful, who can run faster, who can lift more, however aesthetically you can take a look at them and go, “Holy cow, they place on more muscle and they lost a considerable quantity of weight.”
That’s my difficulty to you.
Get them in remarkable shape. Take the in the past and after pictures, attempt the Male Up Obstacle on your own, and get in fantastic shape. You’ll see your fitness service turn around in record time.
Devoted to your success,