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The impact of social networks and mobile commerce on marketing techniques

  • August 22, 2018
  • 3 min read
The impact of social networks and mobile commerce on marketing techniques

The independent buyer company Shopcentric, has actually provided the results of its newest research on the impact of social networks and mobile commerce on the buying habits of customers in the UK.

From the research study we show that just 9% of customers/ buyers are following brands in social networks and that just 6% make a purchase. Likewise, 37% of participants stated they did not see the point of brand names on social networks and 18% the exact same however on sellers.

The research likewise identified that there are currently essential modifications that both brands and merchants have to take into consideration to draw in consumers, such as that 38% of men have smartphones, versus 29% of women; which 60% of girls have Facebook, versus 52% of kids.

When it comes to mobile phones, 14% of guys utilize applications that support the purchase, against 8% of females.

Other patterns of excellent value for marketing can be found in their results, as it is that only 1 in 3 customers/ buyers go to the website of the brand name, against 3 from 4 in the sellers.

63% of consumers visit the website of the brand or seller to make a purchase, compared with 6% who do so through social media.

The reason that the consumer/ buyer wishes to touch with the company on social networks is divided as follows: 32% to discover something new; 23% to communicate with them; 24% to be close to the brands to do company and an amazing 12% that approaches them to assist them have more enjoyable.

When consumers were asked why they thought the brand was on social networks, 54% reacted that it was to sell more products, while 4% believed they existed due to the fact that all the others were there.

32% of consumers follow brand names in order to feel part of a group, while 29% want to share their thoughts with them and be part of a forum; 10% have actually signed up with to acquire discount rates or vouchers and 6% to make a report.

The most popular social media network is Facebook, with 56%

27% of male customers visited a rate comparison before making the purchase, versus 19% of women.

Simply over one 3rd (38%) of the range in between 16 and 24 years of ages currently follows their favored brands, 29% those between 25 and 35 years, 18% in between 35 and 44 years, 8% in between 24 and 54 and those over 55 said they were not following any, however among these 56% stated they might not wait to do it.

“Making use of social networks and mobile commerce in the context of organisation is still in the development stage,” stated Danielle Pinnington, Director of Shopcentric. He clarifies that “these figures recommend that social platforms and mobile commerce, well used, could be of terrific help to retailers to assist and engage their clients.

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Scott Larsen

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