Storytelling in Web Design is not just storytelling UX or UI its in the marketing strategy behind the brand that is developing the website. This needs to be understood from the beginning before UX or even UI is considered.
This is what I am referring to in the video when I say Web Design. And Storybrand is a book I use heavily when designing and building websites. To understand the Hero’s Journey of our customer moving forward.
Storybrand Book :
Marketing Resources & Links :
How to craft a compelling story for your business : http://bit.ly/craftingstories
The Secret Sales formula to boom your landing page conversion
Top 5 things you should know before hiring a web designer
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