How does the old saying go—April showers bring May flowers? Well, the same goes for your lead generation this season.
As the spring market heats up, the opportunity to secure new leads (and foster old ones) is skyrocketing, you just need to know how to make the most of one of the busiest times of year for real estate.
Whether you’re an industry veteran or new to the business, it’s always important to stay one step ahead. Get a jump start on these April marketing strategies that will have you swimming in leads come May.
Meet potential clients in the middle.
The good thing about spring is that you won’t have to search high and low for new clients—they’re all around you. As the weather warms up, people will be out and about, including potential homebuyers and those looking to sell.
Maximize your exposure by getting out into the community. If you spent the winter hiding behind emails and phone calls (not to knock these vital outreach tactics), now is a great time to mix it up. Keep an eye out for special events—think spring carnivals, fund raisers, etc.—that will be full of opportunity. If the community knows who you are, you’ll have a better chance of being remembered when the time is right.
In addition, the busy season is one of the best times to host your own events, like open houses, Q&A’s, and the like, which are invaluable for filling your pipeline. Showing off your expertise to potential clients gives you an upper hand and the ability to prove your value.
Sell yourself through a spring lens.
We don’t have to tell you it can be a huge challenge to sell during winter. Shoveling out the front door to get a good listing photo is not exactly ideal, and even if you live in a fair-weather market, winter tends to lean slow for real estate.
Now that spring is here, you should be taking advantage of every opportunity to maximize on the visuals, namely, listing photos and curb appeal. With flowers and trees back in bloom, there’s no better time to get some exterior shots of the property, but don’t overlook the inside, too. If a particularly sunny spring day rolls around, utilize the abundance of natural light to highlight some of the home’s best internal features.
According to the National Association of REALTORS® (NAR), projects like standard lawn care, adding a patio, or building a deck, are among the most popular upgrades for consumers looking to buy.
Share time-sensitive tips and content.
Upping your face-to-face interaction with potential clients doesn’t have to come at the expense of your social media presence. In fact, sharing content to your social media that is both informative and relevant for spring is the perfect way to put all eyes on you and your knowledge of the market.
Think of your social media strategy in terms of a timeline. What kinds of topics might be of interest to your sphere in April? Gardening tips, perhaps? Ideas for increasing curb appeal without breaking the budget? And, later in the season, picnic or backyard barbecue hosting tips might be of interest.
Spark some interaction and conversation on your social media by posting about relevant topics like these. The next time a potential client needs the service you provide, they’ll remember the tips you gave them that made their grass greener or their neighborhood party a huge hit.
As a real estate agent, it’s important to welcome the busy spring season with open arms. Be persistent, but flexible, and remember to build on every opportunity that comes your way—there’s no better time of year to take action!