After the website, social media is one of the first places prospects go to validate a company. In the B2B world, they’re not looking at your followers or engagement, but the quality and frequency of posts.
Social media gives businesses the unique chance to build relationships with their audiences. Where a website allows a company to talk at their customers, social media is the place where a company gives back, sharing knowledge, tips, and insider information, leading to trust, loyalty, and ultimately, conversions.
Millennials are moving into decision making roles at their companies and often use social media to validate the organizations they do business with. To these internet-savvy leaders, a company without a social media presence appears outdated and irrelevant to them.
Not only are they expecting to see you on social media, but they’re ready to interact through social platforms because it’s where they are most comfortable. With this captive audience, you can establish your brand as a trustworthy source of information and a potential vendor.
Social media gives companies a transparent platform to build relationships and trust with their audience. Posts that showcase company culture, share valuable information, or entertain their audience are the building blocks to relationships that lead to sales.
Not only is your audience learning about you, but you are gaining valuable information about what they are interested in, what kind of content they interact with, and what they want to learn more about.
Social media allows companies to “boost” their posts to a highly targeted audience built on factors such as gender, profession, geographical location, and interests. Many of the organizations we work with are trying to target a very specific persona with their messaging, and social media platforms allow us to reach that person. This means your message will be seen by quality prospects.
A promoted post can significantly increase traffic to a landing page, capturing more leads and converting more customers.