Everybody consumes out. More and more consumers are going to their local dining establishment for a bite to consume or a beverage after work. Consumers spent $55 billion each month in 2016 consuming out, that’s up from $ 51 billion in 2015. Download our totally free dining establishment client loyalty success overview of learn the best ways to drive clients back 2x more. To take advantage of this growing pattern, owners need effective dining establishment marketing methods. In today’s digital age, the focus has become dining establishment e-mail marketing and dining establishment social media marketing. To make sure you’re attracting and maintain clients through these channels, here are 8 examples of social networks and email marketing that you can borrow from
: Social media concepts to complement your restaurant marketing strategies
1. Highlight your consumers on social networks
Social network is everything about engaging your customers. You want to start a conversation and produce posts that motivate consumers to visit your page.
As part of its restaurant marketing methods, FiveGuys engages its consumers by featuring pleased suppers on its Facebook page. It’s an excellent way to reveal your customers that you care. The popular burger joint features a “FiveGuys Fanatic” every Friday. The company even asks customers to join the enjoyable by sharing their own burger-eating pictures on social.
By sharing a picture every Friday, it produces a reoccurring post that not just occupies the Facebook page, but its repetitive nature gives clients something to anticipate.
2. Display seasonal menu items
When something new is on the menu, inform your customers about it on social media. Take some images of the tasty new dessert or frothy beverage and share them on your Facebook page. Provide clients a great description of the brand-new product, and be sure to tell consumers that the brand-new meal will only be around for a restricted time.
The Cheesecake Factory did simply that when it rolled out its Peppermint Bark Cheesecake for the holiday season.
You could even turn new menu products into a contest. Introduce two new items and ask consumers to vote on social media for their preferred. The winner can be added to your menu completely. It’s an innovative way to get customers delighted about your menu and engaged on social at the same time.
3. Function menu items on strange holidays
Did you understand there’s a national Corn Chip Day? There’s likewise a Margarita Day and Fried Chicken Day? It holds true. There are a lots of obscure holidays that you can use to promote your food and beverage. Use this list of odd holidays as a referral to
influence great posts on social. Applebee’s, for instance, shared this post on Facebook throughout National Margarita Day.
4. Produce some buzz and engagement on standard vacations
When a traditional holiday rolls around, tell customers about upcoming specials to generate some buzz. As the vacation gets more detailed, ask customers with appointments to tag themselves on a Facebook post to provide engagement a boost too.
Texas Roadhouse developed this cool, “Nuts About You,” graphic for Valentine’s Day. The graphic represents the restaurant’s signature shelled peanuts and asks clients to tag themselves if they’re dropping in for a date night.
Download our complimentary restaurant consumer loyalty success guide
to learn ways to drive clients back 2x more. Email marketing concepts to complement your dining establishment marketing methods
5. Focus on the chef
Who remains in the kitchen? Consider developing an email that focuses on your chef and his/her signature dishes.
When Applebee’s coordinated with Tyler Florence, a widely known chef and Food Network personality, they sent an email to clients with his photo, a dish that’s he’s made particularly for the dining establishment and a link to explore the kitchen with Florence.
You do not require a Food Network chef to produce this type of email. Focus on exactly what your chef does best and develop something comparable.
6. Send a birthday discount rate
Everybody desires a little birthday love, so consider sending consumers a discount coupon on their birthday. It’s a great way to reveal customers that you value their company, all while offering an incentive to eat at your dining establishment.
Birthday emails create 342% more earnings per email than marketing emails, according to
Experian. Here’s an example from Jersey Mike’s Sub Store: You can automate this process so the emails are instantly sent to consumers, instead of sending every one by hand.
7. Remind customers to make the most of your loyalty program
A commitment program is an important marketing tool that can draw in and keep customers. Research shows seventy-six percent of women and seventy-three percent of males are most likely to
regular a service that has a loyalty program. You should set up a rewards structure that provides customers freebies based upon their buying routines. Naturally, the more regular a consumer comes in the more points (and benefits) he or she will make.
Rather than letting customers acquire points silently, remind them about the cool things they can get with the points they have. It not just adds some enjoyment to the act of collecting and redeeming points, but it likewise shows consumers the added worth they manage consuming at your dining establishment.
Here’s a fantastic e-mail from Panera, advising the customer to redeem benefits through the dining establishment’s commitment program:
8. Supply incentives to drop in for meal
Ninety percent of suppers have actually looked for a dining establishment discount coupon a minimum of once, according to RetailMeNot. It’s not uncommon for consumers to browse for vouchers or offers on their mobile phones, which is why emailing a special offer to consumers need to belong to your dining establishment marketing methods.
The email keeps your dining establishment top of mind and offers customers an incentive to drop in. Here’s a simple voucher from Denny’s:
You do not have to send out 20 percent off to all of your consumers; you can sector your e-mail list and send it to a select group. You might send out a discount coupon to your most loyal customers as a thank you, or to your newest clients as a way to show your gratitude early in the relationship.
Tips to make email and social media marketing efficient
To make sure your e-mail and social messages become part of successful dining establishment marketing techniques, use these suggestions:
- Be a photo snob
Don’t share any pictures of your restaurant, food or clients that aren’t superior. Quality images shared on Facebook get 179 percent more interaction than posts without a photo.
- Get customers involved in social
Utilize a range of social networks techniques to keep customers engaged. Ask concerns, run contests and respond to comments to enhance the activity level on your social channels.
- Market your commitment program
- Communicate frequently
Do not let your social or e-mail interaction go quiet. It is essential to keep a constant flow of interaction. You can utilize scheduling tools to guarantee your social channels are active and numerous email marketing service companies (like MailChimp) provide automation tools so you can produce e-mails beforehand and schedule them to send.
