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Marketing Strategies to Promote Mother’s Day Sales

Image credit: Ruth Black/Shutterstock

In 2017, Americans invested $23.6 billion for Mother’s Day, which increased by 10% from the year prior to. Make the many of your Mother’s Day marketing with e-mail, modification and social media.

Mother’s Day is quickly approaching, and with it, the frenzied rush to purchase the best gift for your mother, grandmother, mother-in-law, and so on. In 2017, Americans invested$23.6 billion for Mom’s Day, which increased by 10 percent from the year before. In addition, 85 percent of Americans planned to commemorate the holiday. For merchants and spas/salons, Mom’s Day is an important time to increase foot traffic and profit for the year.

However producing a strong marketing strategy is harder than it seems. Here are three ideas on how to drive sales this Mother’s Day.

Present cards are always a great idea

While there are many great present choices available, present cards are important due to the fact that they enable the recipient to obtain exactly what they genuinely desire. Enjoyable reality: in 2017, customers spent $ 2.5 billion on gift cards. Gift cards, e-cards, gift certificates – there are many types to pick from. And while it readies to have choices, offering customers the generic versions aren’t going to assist you offer. A customized and personalized gift card offers the chance to reveal off your brand, vision and voice. For Mother’s Day, get creative with your card options and explore brand-new color schemes, funky fonts and interesting graphics. Starbucks is a prime example of a retailer that enables companies and people to tailor their gift card choices based on the vacation, season or more.

Social network is a should

In 2017, 81 percent of Americans had a social networks profile, a 3 percent growth compared to the previous year. Social media is a fast and easy way to link with consumers and notify them of upcoming promotions and specials or spread out the word about your items. If you own a hair salon or day spa and are running unique Mother Day deals, you can post about it across all your social channels, including Facebook, Instagram and Twitter to get additional attention. Social posts are quickly shareable, indicating your fans can spread your posts and increase the reach of your post.

Mom’s Day social media marketing is also a should for any brand name. Not just does it consist of getting the word out about your existing promos, however also running contests and targeted projects. A terrific example is asking your followers to publish on your Facebook page about their preferred memory with their mom. Users can then vote on which memory they like the very best, and the winner will receive a complimentary day at the beauty salon with their mother. It’s an enjoyable method to engage your community and draw attention to your place.

Always remember e-mails

Social network is flourishing, particularly in this day-and-age. However the ever crucial e-mail marketing is still a popular figure for lead gen and producing foot traffic. Ahead of Mother’s Day, brainstorm an e-mail marketing project targeted at your customer base. Consider what you desire this campaign to do: Increase earnings? Bring awareness to your brand name? Or merely reveal mom’s you’re considering them? Whatever your goal is, tailor a campaign that guarantees consumers that you’re believing about them.

One thing to bear in mind – if you’re publishing about promos on social media, your e-mail lists need to be getting those same offers. Individuals opt in to get update emails, indicating your projects need to be extremely targeted and particular to the vacation, season or promo you’re attempting to push.

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