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Leads Gone Cold? 6-Step Overview Of Re-Engage Old Leads [Infographic]

Is your field service lead database filled with leads that are old and unresponsive? Don’t toss those prospects out! You can re-engage these possible customers using these six strategies designed to obtain their attention once again.

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1. Change Your Timing

Look at your email contact schedule and switch things up. If you’re constantly sending messages on the exact same day and time, change the shipment. If you typically try to get in touch with leads throughout the work week, try reaching out during the weekend. Pay very close attention to the email metrics. An unopened e-mail may not expose the result in your message, however you do increase your brand name awareness.

2. Utilize the Nine-Word Email

The nine-word email is a re-engagement strategy produced by Functional Funnels. You begin with an easy opening– the lead’s name. After that, utilize this question format. “Are you still looking at getting [insert] [your] [service]”

3. Share an Offer

Send a promotional offer, an unique discount rate code, info on sweepstakes or another eye-catching option. These gifts might be the push they require to move on. Social media platforms are an outstanding option for this technique, as leads might decide to share the deals with their social circles.

4. Be Valuable

Draw back from difficult sales strategies and try to find manner ins which you can include value to the prospect’s inbox. Let them learn about the useful content that you released just recently.

5. Move to a Various Channel

Having issues reaching a prospect via e-mail? Attempt moving your communication to another channel, if you have that info offered for a possibility.

6. Discuss New Things

Your company and the lead may not have been a great match when you initially started engaging with them, but things change in time. Reach out to the possibility to see what brand-new developments took place on their end, and inform them about current changes for your company.

How do you approach your cold leads? Share your concepts in our comments section listed below.

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Last modified: March 1, 2018

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