Are we really discussing New Year’s currently? We sure are. And there’s absolutely nothing like smashing out your New Year’s methods now, so that you struck the ground running when you get back to the workplace after the Christmas break. There are some common things that happen around this time of year. 90% of the population gets encouraged to change their life in some method. Brand name’s get rid of stock in post-Christmas sales and we are all a little bit slow coming back to work awaiting our office-BFF to get back from vacations. To assist you keep up your momentum from 2017 and make progress from day one of the New Year, here are a few of our favourite Influencer methods that you can apply to any marketing plan.
The post-Christmas sale.
After Christmas, consumers are trying to find a bargain. Brands in nearly every vertical hold some kind of sale to sell-through old stock and capitalise on consumer costs. Influencers are a great method to get the word out about your sale and drive brand awareness.
Partner with Influencers who speak with your audience and provide very first access to the sale products to promote on their own social media.
2017 has actually been a big year! Everybody is eagerly anticipating some time off over the Christmas break and being completion of the year, it’s a time for reflection. Influencers will frequently share their most popular posts or create new content with highlights from the year passed.
Collaborate with Influencers on their wrap-up posts to obtain your brand saw. Content angles might include ‘my preferred brands of 2017’ or ‘the products that got me through 2017’.
The New Year’s Resolution.
You can’t get away from New Year’s Resolutions this time of year. We’re all setting good intents for the year to come and dedicating to being a much better variation of ourselves in 2018. Motivation is at a perpetuity high. The Top 5 most popular resolutions include to:
- Improve physical well-beingEnhance
- Enhance psychological wellness
- Enhance financial resources
- Enhance career
- Improve education
If your brand name or item lines up to any among these classifications, leverage Influencers to spread the word. Have your army of Influencers share their personal resolutions for the year and how your item is going to help them accomplish their objective.
If you are a style or charm brand this one is for you. Much material gets produced around the best New Year’s appearance and gets extended into the night ahead at New Year’s occasions.
Pre-select Influencer’s who talk to your target audience and arrange a choice of attire (or skincare/makeup items) for the Influencer to document trying on while they prep for their New Year’s occasion. Influencer’s needs to be secured as early as possible in December to make sure you get your favourites and aren’t taking on other brand names for the limelight.
Have a look at Miss Remi Ashten’s collab with Neutrogena.
The New Year’s eve.
For numerous, Brand-new Year’s eve events are THE occasion of the year. And following along their preferred Influencers on social media is an offered. For the majority of us, the celebrations aren’t rather as attractive, but we planning to our fave online Influencers for motivation for the year ahead.
If you haven’t been arranged enough to get your Influencer material live a couple of weeks in advance of New Year’s, do not despair there is still time! Here is an extension of the ‘get-ready-with-me’ post. Appearing in Influencer content the night-of is still highly important. These Influencer clothing set the tone for the year ahead and sales will still take place in the weeks that follow. If you are a style or beauty brand, ensure you’re items are appearing on an army of Influencers this NYE!
There’s nothing worse than your work BFF taking a prolonged break. OK there is. It’s when you’re content team is still away and you’re hunting up old images to keep your social networks active.
Material development is among our preferred Influencer techniques. Get your items in the hands of Influencers who speak with your audience and have them produce a bank of images for you. There will typically be a per image charge for this kind of work nevertheless, it’s constantly significantly less than a production group (design, professional photographer, location, editor). Plus, you get the included advantage of their social media reach for a little New Year’s increase.
Among the reasons why I like Influencer Marketing is that there is almost always a strategy for every season, and organisation objective. New Year’s is absolutely no exception. Select the methods that will work best for your brand and get them locked in now so that you get here back from your Christmas break with wins on the board.
If you require a little extra assistance, email me at firstname.lastname@example.org!.?.! to assist plan your New Year’s Influencer strategy.