Category: Insights From Around the Web

  • Council Post: Digital Marketing Tactics All Businesses Should Use

    Council Post: Digital Marketing Tactics All Businesses Should Use

    If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, […]

  • Branding 101 for Freelance Designers

    Branding 101 for Freelance Designers

    Branding seems like marketing jargon, but it’s actually an extremely important part of freelancing – much more than it’s given credit for. Whether or not you think branding is important or find it ridiculous, the truth is that we live in an era where branding is crucial to a freelancer’s success. It’s important to see […]

  • 10 Things Your Business Can Learn from Apple’s Marketing [Infographic]

    10 Things Your Business Can Learn from Apple’s Marketing [Infographic]

    I caved. Last weekend, I picked up the new iPhone XS and, while wildly over-priced, I was ecstatic to do so. As much as I try to fight it, I always eventually fall for Apple‘s marketing tactics, and I’m certainly not alone.  The tech giant’s ability to create worldwide anticipation for its new products, despite […]

  • 6 Methods to Get Leads Online

    6 Methods to Get Leads Online

    Getting leads online no longer needs to follow the same formula you ve used in the past. While these conventional techniques may have produced some opportunities for you, it s absolutely nothing like the possible you have when utilizing more targeted lead capture strategies. No matter what sort of service you remain in, most of […]