Groupon CEO fired | click for Yahoo Finance article What happens when you sell a product or service that “kills” your customers? Just ask recently fired Groupon CEO Andrew Mason. I don’t know that he has the answer, but I do. Groupon was a bad idea from the start. They talk businesses into selling their goods […]

Adding a relevant keyword in your ad copy mirrors your audience’s intention and will catch their eye. Doing your audience research is also important to understand the context in which people are using a keyword.  Knowing whether your audience wants to buy a camera or learn how to use one will shape your ad copy […]

Do you reminisce about Facebook’s organic reach during 2012-14? Wasn’t it so great? Some of you might have taken the benefit back then, but chances are, the majority of readers started paying attention to social media later on. Well, it may sound surreal in today’s competitive social media environment where platforms are fighting for more […]

There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on how to market a business on social media through a global pandemic, there are guiding principles that remain constant that will help brands think through their messaging and make decisions as our current climate […]