What is the percentage of small businesses in your locality? Every neighbourhood has its share of these business entities, and they contribute to more than half of the net revenue of the community. They act as a medium to promote the local culture and tradition. They maintain the ecosystem of the society and encourage the spirit of entrepreneurship among the future generations. They strive hard to sustain their businesses despite the economic fluctuations and changing market trends.
Given the changing consumer behaviour, these companies have budget constraints which make it difficult for them to compete with the corporate giants. However, an effective marketing strategy would assist them to establish their brand in powers with their competitors and peers.
Here Are Some Of The Efficient Marketing Strategies For Small Businesses In 2018
Table of Contents
The Digital Office
Website design is the digital office of any company or brand. The website takes the small businesses to their consumers’ right at the comfort of their place and time. It creates the first impression of the brand and encourages the customers to know more about the product/services offered. However, there are some significant guidelines to be followed while creating a for the entity.
- Always provide informative and latest content in the website
- The site should be easy to navigate and should contain enough white space to increase visibility
- An interactive website garners more attention than an overcast one
- The call to action button is an important feature and it should be visible from all pages
- The right balance of images and content will aid in forming the perfect site
Get To Know Your Customer Better
One of the advantages of the small businesses is their flexibility and feasibility in enriching their consumer service. The business owners have the opportunity to interact with their customers and are one of the best marketing strategies. It helps them in understanding the expectation of the end user and package their product / service according to the market demands.
They can also gather direct feedback which aids in the betterment of the brand. With the right system, they could collate the data and conduct specific marketing campaigns. This also gives them the opportunity to offer personalised care and dedication to their customers. For instance, offering discounts for their birthdays and anniversaries. Nevertheless, a robust database is the base to do justification to this marketing strategy.
Utilize The Power Of Networking
Most people tend to underestimate the power of networking and consider it to be a waste of time and resources. Networking is an art and if handled in the right way could be a steady marketing strategy. The vast number of business networking groups across the globe stands as a testimony for the success of the concept. There are some tips to be followed by the companies while promoting their products through the network.
- Networking works better if both the parties are actively involved. It is only right to help a person who assists you in connecting with your consumers.
- Never share false contacts as they damage your credibility.
The Power Of Content
The word ‘content’ is a small word to describe a broader perspective which is inclusive of copywriting, articles, blogs, opinions, press releases, etc. Content marketing is required in the boom of every small business as it helps them garner the much-needed attention of the potential consumers. This could be in the form of innovative graphic design with a compelling tagline, or a well-positioned article in a consumer forum or an interesting blog which informs the readers about the mysteries and facts of the industry.
The critical point to remember is creating informative content for the readers with the right amount of keywords to rise up the ladder in the search engine results.
Capturing The Attention Of The Local Market
The advantage of every mom and pop store is the clarity in identifying their target audience. These companies or brands have a distinct idea of the type of consumer who would prefer their product/service based on the demographics and product type. Once the potential consumers are identified, the rest is pretty much a walk in the park. Every community or society has their unique traditions and events to commemorate their heritage. These are a great marketing avenue to capture the interest of the potential customers.
The right placement and attractive graphic design could help the brands do the magic and gradually they can establish in the local vicinity.The flats and apartments in the neighbourhood also permit the small businesses to display their products/services at a minimal cost.
Pop It Up
Electronic devices have become a requisite part of our lives. The modern world has almost captured the entire audience and converted them into savvy technological enthusiasts. Almost everyone owns a smartphone or a laptop, and this has proven to be an efficient and reliable source of marketing. The push notification is a growing trend in marketing, and it helps the brands stay connected with their consumers regarding the latest offers and the trendiest collections.
The requirements for this type of marketing strategy are quite simple. The companies would need a reliable push notifications provider, attractive website design and the engaging copy content to garner the attention of the consumer. Never overload them with these pop up as they irritate the user and makes them lose interest in the brand.
Experts are respected, and their opinions are valued across the globe. The same goes for the influencers in the digital world. They have built their credibility over the years through their expertise in their chosen field and locality. They can be significant influencers of the consumer behaviour and thereby become pillars of support for small businesses.
The role of these companies is to identify these bloggers and vloggers through the various sources available in both offline and online medium. The influencers can then do a review of the product/service offered by the brand. This will serve as a reliable and efficient medium for these companies. Influencer marketing is one of the most growing marketing trends of 2018.
The Power Of Referral
As humans, we are genetically programmed to share our memorable moments and happiness with our friends and families. In the digital world, we go the extra mile to share it with strangers across the globe through our online presence. This makes the referral the best marketing strategy for companies. The brands can create a loyalty program or a provide referral bonus to motivate their consumers to share their experience with their peers.
The credibility of referral marketing is high as we tend to believe our human connections more than the online listings. This is the same reasons why reviews can increase or damage the reputation of the brand.
Digital Marketing is often confused with social media marketing. However, this marketing medium is inclusive of website optimisation, SMO, Search engine optimisation, placement of the company information in all ideal forums and blogs, etc. This is a useful marketing strategy as these are both free and paid options available.
With the right research and team, the brands could be building a robust digital presence for their product/service. The website design is one of the preliminary requirements for achieving visibility in this avenue. Companies can also partner with non-competitive institutions and promote each other services through a barter system. Placement of the digital advertisements could also help in specifically targeted reach.
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How much time do you allot for your preferred social media page? Do you follow your favourite brand or company? Do you share your experience with the company on your ? The answer to all the above questions is registered to be positive by over 75% of the social media users.
This interest stands as a testimony to the effectiveness of the medium, and it makes it one of the best marketing strategies for the small businesses. The companies will have to follow a stringent plan for updating the different avenues of social media based on the product/service offered by the company. The created for the pages should be extraordinary and innovative. It is time to enthral your target audience.
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With the economic and trade advancements across the world, consumers behaviour has changed to a great extent. The marketing and visual commercials have a significant influence on the buying pattern. Small businesses find it very difficult to cope up with the growing competition from the e-commerce portals as well as the corporate giants. However, these marketing strategies would be cost-effective and give them a fair share to display their product/service in the game.
It is mandatory to use innovative techniques in all their efforts inclusive of website design, graphic designs and social media pages. The brands could also partner with leading graphic design companies like Designhill who can create the most exemplary promotional materials for them. Another essential marketing strategy which can help companies is the customised service based on the consumer requirements. With a few inventive and pioneering modifications, these companies have been successful in the long run.
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