Author: Scott Larsen

There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on how to market a business on social media through a global pandemic, there are guiding principles that remain constant that will help brands think through their messaging and make decisions as our current climate […]

Do you create written content? Wondering how to drive more traffic to your articles, eBooks, or white papers with less effort? In this article, you’ll discover a system for easily promoting each piece of content you produce. #1: Start With an Optimized Title You’ve written an article, eBook, or white paper so you’ve done the […]

Rebecca Minkoff explains how her company shifted its marketing strategy as it became an online-only, direct-to-consumer company when the Covid-19 pandemic hit. Oct 30, 2020 This content was originally published here.

When it comes to B2B sales, there are few channels that are more effective for startup companies than cold email for high ticket services and products. There are multiple reasons for this. First, good cold emails can be stringently personalized to speak to each prospect on an individual basis, but remain automated so that the […]