By John Lincoln
Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing strategies that should be the staple point of an online business.
Here are a few strategies that always seem to work in marketing.
Be Clear About Your Main Differentiation
What sets you apart? Make it clear immediately. For example, one of my clients touts how their product can set up a WordPress ecommerce site in minutes. This makes all the difference to someone looking to start a quick website. If the company did not state this front and center value proposition on their landing page, they would lose a large amount of sales.
Get Feedback From Customers and Build Around That
Many marketers think that surveying customers is a thing of the past (or they are afraid to do it). That mindset is going to limit their potential for success. The fact of the matter is that you don’t know much about the quality of your product or service if you don’t ask customers for their feedback
The most publicized example of this is Dominos. The CEO surveyed customers and the got the response that “Dominos tastes like cardboard. Microwave pizza is far superior.” He then proceeded to launch a marketing campaign called the “Pizza Turnaround” to change all of that.
You don’t need to survey customers as publicly as Dominos did, but you should ask your customers how you can improve your product and improve on your weaknesses.
Solve a Real Problem Directly in Your Outreach
You should always market your product or service by first describing the problem it solves. Let’s look at niche industry like Occupational Saftey and Health Administration (OSHA) certification for example. The problem is that someone needs to train a forklift driver. Who is going to want to do that? Forkliftcertification.com makes both the problem and solution clear: “You will save the expense and hassle of packing your forklift operator on a road trip to a study center while you pay for his wages, his travel expenses and his down time.”
Great marketers use their marketing efforts to describe a problem, create some level of agitation over it, and then offer a solution. That’s a timeless principle that you should never disregard.
Build a Website That’s Easy to Use
There’s nothing that’s going to drive people away from your website faster than a poor user interface. Whether on mobile or desktop, if your visitors have trouble finding the “Categories” menu or can’t locate an easy way to sign up for your service, you’re guaranteed to lose market share.
Recently, I worked with my sports client to update the interface on their mobile website. We added clear navigation that is easy to use with your thumb and index finger, which highlighted their main categories. As a result, the company saw an increase in conversion rates of 86 percent in one month. This made a major impact on their bottom-line.
Create Great Content That People Love
One of the best ways …read more
Read more here:: https://tech.co/entrepreneur/tips-how-to/marketing-tips-how-to