7 ways to enhance your marketing techniques
NEW YORK– Sept. 4, 2018– Genuine estate agents who think they’re doing a decent job at marketing need to review their strategies to ensure they raise the bar from typical to exceptional.
Strong marketing efforts ought to go beyond providing MLS-generated CMAs (relative market analysis) to supply hyperlocal statistics, trends and data that’s particular and pertinent to the house owner.
They should have a digital- and print-marketing plan that exceeds the basic MLS offerings. It ought to describe the methods they and their group deal with things like lead capture, incubation and conversion to show that they market with precision.
Agents need to also shine a light on their top-level marketing efforts, like single-property websites, interactive voice-response system sign riders, geofencing methods and other list building tools.
Even more, they must showcase their social networks data, from boosted Facebook posts to YouTube channel views– and they should surpass virtual trips when it comes to video, making the most of things like drone technology.
It may likewise assist them to highlight their tactical collaborations with local lenders and discuss how that relationship improves their service.
Source: RISMedia (08/20/18) Murphy, Terri
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