- Before anything else, determine the goal of your website. Do you want visitors to buy something? Call you? For what? Tell them exactly what you want them to do.
- Use multiple calls to action to accomplish your goal
- Be findable. Include contact information in the header’s in top right corner on every page of your website. Plus, use a full contact section or page and put the info in the footer too.
- Make it stupid-easy for people to reach you. Add text messaging as a contact option. And use a contact form above the fold on your home page
- Use professional email to establish trust and authority. Look at the sites that use something like “Email us at firstname.lastname@example.org.” That’s just awful. Many hosting companies include email with your domain name. Use that.
To be continued…
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