Many brands continue to be challenged by location-based search in spite of its importance to client engagement and shop check outs. Consider these numbers to understand why brands have to make area a concern:
Yet it prevails for significant brand name shops to disappoint up in location-based searches. At the same time, some are outshined in search engine result by other brands that are doing a much better task handling their online place presence.Some brands are
a lot more visible in location-based search than others Area and maps are almost associated. With Google managing 95 percent of mobile search market share, Google Maps is crucial to regional search. Consider the supremacy of 2 brand names in a searchfor”fast food dining establishments”in Google Maps( see below). The search location was randomly picked; I chose a non-urban area northwest of Philadelphia.Twelve of 20 search results page were from Wendy’s and Arby’s, with Wendy’s making up eight and Arby’s comprising 4 search outcomes. These two brands not just took the most areas, they also took the leading results. The staying eight search results page were divided amongst 5 other brand names: McDonald’s, Hamburger King, Dairy Queen, Popeye’s and Taco Bell. In a repeat of the test, Wendy’s and Arby’s in fact increased their superior metrics, occupying 14 of 20 search results.The numbers recommend more than coincidence. They expose intentional and strategic decisions by the 2 brand names– particularly thinking about that there are easily over 20
McDonald’s restaurants in the search location. Wendy’s and Arby’s inhabit 12 to 14 of 20 search results.Some viewpoints revealed in this short article may be those of a visitor author and not necessarily Marketing Land. Personnel authors are noted here.
Source
http://marketingland.com/4-ways-brands-losing-store-traffic-use-location-marketing-strategies-reverse-course-212882
