In the world of business, marketing and advertising are the key to success. Yes, we know we keep banging on about it, but it’s still important.
In this article, we are going to take a lot at the four most common marketing strategies to help you figure out which one is best for you and your business. Each strategy has it’s own unique selling points.
The Image Strategy
This strategy focuses on – you’ve guess it! – the image of your business. This is what you want to put across to customers. There are multiple ways you can go about this, from incorporating your brand logo into every aspect of your business (from vehicles to uniforms) to communicating the image in a way that is obvious at the point of customer interaction. For example: a beauty salon may incorporate its brand logo and colour scheme into its interior design, it’s towels, robes, ads and website – given the customer a visual image of the company.
The Information Strategy
Yet another no brainer. This strategy focuses on putting out relevant information you want your customers to know. It draws from the assumption that the facts lead to a sale. An example of this is a car dealership will want its customers to know what cars are on sale, the condition they are in and background details if the car is used.
The Motivational Strategy
The strategy is all about displaying motivation in your adverts. This motivation can be about using a particular product or service to get results. A common use of this strategy is in TV commercials for weight loss programs where they often have real people who have been through it talking about their weight loss and how easy it was. This appeals to potential customers who see it. In this example, other people who want to lose weight will be motivated to do so. Can your service or product be marketed in a motivational way?
The Demonstration Strategy
This strategy can be used by a number of different business types as it’s all about making the product or service available. Have you ever been walking through the supermarket when an employee offers you a free sample of a new food product they have in? Of course you have, and I bet you tried it too. This is a great example of the demonstration strategy at work. But it doesn’t stop at food stores. Car dealerships can offer free test drives of the latest models to the same effect. Our car dealership printing can help you with this.
We offer a range of products that help you implement these different strategies. Our banners and posters are great for the information strategy as you can get all the important facts put across. Our leaflets are a great way of highlighting the motivational strategy by using case studies from your customers. Any marketing tool you have should mention your free samples or test drives for your demonstration strategy. As for the image strategy? Well that’s simple. Make sure that all your printed products are consistent with one another to help perfect the image you are wanting to show your customers.