If you are running a startup, you never single out digital marketing from your overall business strategy. After all, you are in business because you want to spread the word about your product and get people to buy. Leveraging digital channels can help you accomplish that.
But while digital marketing has its benefits, you need to invest a great deal of effort, and not to mention resources, to accomplish optimum results. No doubt, this is where most startups struggle. They can only do so much with the limited resources they have to compete with their competitors’ clout.
However, it is still very possible to create effective marketing campaigns from scratch. It’s only a matter of choosing which strategy that best fits your needs and budget.
If you are opting to maximize your site traffic, then pay-per-click or PPC campaigns are ideal to get this done. As millions of people use search engines to seek out specific products or information, startups like yours can enhance your brand exposure through PPC services like Google Adwords. Not only are they measurable and meaningful to your brand’s advocacy, they are also easy to manage. They also enable you to control your spending, making it probably the most cost-effective marketing strategy outside social media.
Education is an important part of building brand retention and enhancing web traffic. In fact, blogging is so powerful that at least 53 percent of marketers consider this their top content marketing priority, according to Hubspot. Potential customers will need to acquire more information before purchasing a product or service. So they will need to consume more content until deciding to make a purchase. With that being said, startups like yours will need to create a blog that’s valuable to your audience. A good rule of thumb is to diversify your content with a perfect balance between written and visual content.
A referral is basically the acquisition of a new business opportunity through previous customers. Businesses can use referral programs to further build their base and acquire higher conversion numbers. This is because aside from blogs, people also rely on others to know if something is worth their time and money. In this sense, you can use referrals to drive traffic and increase your sales volumes. And the best part of it all is the fact that it doesn’t cost much to build a referral campaign.
Social media marketing
This one’s a no-brainer. Businesses just can’t operate without a strong social media presence. Decision-makers, after all, spend most of their time browsing their Facebook newsfeeds and finding out what’s currently trending in the Twitterverse. You can reach out to these online audiences through effective content that’s shareable and valuable. Indeed, using social media in the first phase of your startup’s launching can help you stir interest and fill people in on your offers. Once you are able to build a big enough customer base, you can enhance your social media efforts further using content automation tools. That way, you will be able to achieve a positive ROI.