Nearly every day, I am bombarded with lots of marketing messages and advertisements from recruitment firms, sharing with me exactly what their services are and exactly what markets they focus on.
Every time I see their marketing materials and methods, I just yawn and shake my head.
Can you picture me yawning and shaking my head?
Looks funny, doesn’t it?
Anyhow, let me show you the 10 most outdated marketing ideas that I see, and maybe you will acknowledge the ones that you or some of your pals are utilizing. Here goes:
1) Taking Part In Job Fairs
What takes place is that the recruitment firms participate in the exhibit, pay the big exhibitor costs, and station their individuals in the booth, hoping that they will have the ability to gather some clients and prospects.
Can you picture how many companies and companies are there at the exhibition?
You pay for the cubicle, do the setup, transport the products, select people in the cubicle, calculate the total, and you can see how many hours and just how much money you will have wasted.
To tell you the fact, the returns are generally not worth it.
2) Email Marketing
In reality, I have used e-mail marketing for Twenty Years, and I can tell you that I have not seen anybody who is able to match what I am performing in e-mail marketing.
Exactly what they generally do is to write a profile of their business, present their services, and hope that someone on the other side will respond.
Whenever I receive such an email, I constantly laugh since they simply do not know what email marketing is all about. After a while, the very same individual will be out of a task since the methods they use do not yield good results.
Secret– Email marketing can create lots of leads and sales if you really know how and what to do. Do not simply send an EDM and anticipate results. It does not happen that way.
3) Badly Designed Sites
If you do not have an excellent website, I would suggest you do not even put it up.
Can you envision yourself, as a possible customer, checking out a site that is poorly developed and structured?
What kind of impression will it provide you? I think you get my point on this.
4) Putting the Business Logo Design and Banner in Job Website
Job Portal will recommend you that you can create sales or marketing by putting your company logo or banner on their website. They will charge you big fees for it, and exactly what will be your return? Seriously, it is merely not worth it.
5) Facebook Ads
Well, if you are an excellent fan of Facebook, you are hoping that the advertisements you are placing on the right-hand side of Facebook will yield lots of clicks.
How many of them are really converted into sales or leads? The outcomes will normally be extremely disappointing.
6) Google Adwords
Looks interesting, doesn’t it?
Caution, do not enter this game if you do not know what you are entering, and if you are not prepared to lose a minimum of a couple of thousand dollars and create almost no response.
Many of the short articles on the Internet or in books blogged about it, do unknown what they are composing. They just write for the sake of selling their product and services. It’s not for the weak of heart.
7) Search Engine Optimization
Numerous of them are into this game but 9/10 of them are bleeding in this area.
They pay over 50 times more than the real expense of the marketing procedure and the search engine business are earning big bucks on them due to the fact that they are ignorant about the SEO.
Caution: even if you are ranked # 1 in online search engine, the expected sales and return will constantly be lower since the SEO companies have actually given you the incorrect advice. The majority of them are textbook-based marketing whether they follow the guidelines however do unknown exactly what they are doing.
Secret — SEO is one of the finest ways to create branding and marketing JUST when you know what you are doing.
Nine-tenths of the SEO business do unknown exactly what they are doing; hence, the advice that is offered to you will be, well, you understand what I indicate. I have actually had over 20,550 search keywords all over my site through Google for a period of less than six months, simply due to the fact that I know exactly what I am doing.
My SEO cost?
You will not think me.
It cost me absolutely nothing.
Do you know that SEO business charge you $4,000 -$12,000 for 5-10 keywords?
Now you know how you are being ripped off …
8) Printing business brochures, presents, calendars, and so on — Begin … there is only one word– OUTDATED!!!
9) Telemarketing, door knocking — This is 2018, it is not 1980, please …
10) Copying — Lots of recruitment firms are copying exactly what other companies are doing, most of which are the approaches pointed out above.
If the methods are outdated, whatever the companies are copying is dated too!
Be smart, ensure you are the professional in that specific area or employ somebody who is the best because field, else your marketing effort will be definitely lost.
Dougles Chan– Recruitment Organisation Expert